Real Estate to
Real Experience.

Set the optimal scale where a lifestyle 'day' can be told within walking distance (Walkable 5–7 minutes). Define the spread of activities with a two-layer structure: Core zone (500m) and Influence zone (1.5km). Key Action Decode the current 'city DNA' from both data and emotional perspectives.

Aggregate various information such as pedestrian flow data, GPS, and public transportation information on a 2D map. Further incorporate SNS posts and photos to visualize the city's 'expressions by time of day'. Key Action Decode the current 'city DNA' from both data and emotional perspectives.

Embed the city's Good Scenes / Bad Scenes on the map. The key is to clarify 'for whom (subject)' the scene is attractive. Key Action Decode the current 'city DNA' from both data and emotional perspectives.

Define representative current resident profiles (5 people) that form the base for creating a personified 'City Archetype'. Key Action Decode the current 'city DNA' from both data and emotional perspectives.

Generate scenes we want to realize in the future. While leveraging AI, perform 'discomfort screening' to exclude excessive future images that deviate from the city's 'character'. Key Action Use AI to concretely define 'who' will 'do what' in the future.

Using the 'Person + Mission' model, verbalize what the person wants to achieve in the city. Create future personas including changes in life stages. Key Action Use AI to concretely define 'who' will 'do what' in the future.

By chronologically organizing behaviors and depicting both weekdays and holidays, the functions needed for the city, gathering points, and rhythms of movement naturally emerge. Key Action Use AI to concretely define 'who' will 'do what' in the future.

Extract urban function elements as UX components such as Park, Cafe, Lab. List 'things that are needed but do not exist now' and add expected parameters. Key Action Use AI to concretely define 'who' will 'do what' in the future.

Specify three categories: ①usable as-is, ②modifiable, ③non-modifiable. Discover places with high potential value that are underutilized. Key Action Use AI to concretely define 'who' will 'do what' in the future.

Approach urban design as 'screenplay writing'. Structure it with 'place × time × person' and express scene connections with an 'emotional curve'. Key Action Prototype the city as a 'narrative' with a timeline, not as a still image.

Link urban elements to scene transitions (Cut A → Cut B) and smoothly visualize the flow of movement, space, and behavior. Key Action Prototype the city as a 'narrative' with a timeline, not as a still image.

Produce high-quality human dramas that are effective not only for promotion but also for government persuasion, developer persuasion, resident workshops, and fundraising. Key Action Prototype the city as a 'narrative' with a timeline, not as a still image.

Design the city based on the completed story and place necessary elements. Organize in the flow of 'Storyline → Zoning → Experience Flow'. Key Action Convert narratives into business models and build sustainable ecosystems.

Implement practical initiatives to make designed spaces function as 'places' where people actually gather, interact, and engage in activities. Realize the city's narrative as actual experiences through events, workshops, and community activities. Key Action Create 'places' where people actually gather and engage in activities, verifying the city's narrative as real experiences, not through blueprints or videos.

View the city as UX and translate it into a value exchange model. Consider mechanisms based on Spatial ROI such as 'City Subscription' and 'Experience-based Pricing'. Key Action Convert narratives into business models and build sustainable ecosystems.

Deploy Narrative PV and Digital Twin PV. Expand not only to YouTube but also to Netflix, exhibitions, and international forums to maximize the city's brand value. Key Action Convert narratives into business models and build sustainable ecosystems.